Landlord Demographics
Being a landlord has become increasingly complex and challenging. What was once a straightforward investment strategy now requires navigating a maze of regulations, managing difficult situations, and dealing with unexpected costs.
2.92%
Estimated Landlords
Landlords make up 2.92% of the total U.S. population
45%
Self-Manage Properties
45% of all landlords manage their own properties while 50% use management companies
1 in 3
Regret Tenant Choice
1 in 3 landlords regret their tenant choice
6
Repair Calls Per Year
Landlords handle an average of 6 repair calls per year from tenants
68%
High Stress Levels
68% of landlords report high stress levels
65.5%
Loan-to-Value Rate
Loan-to-value rates on single family rentals sit at 65.5% — landlords have more equity
1/3
Americans Renting
1/3 of Americans are in a rental situation with percentages unchanged in 30 years
30 yrs
Unchanged Percentages
Rental percentages unchanged in 30 years despite challenges
$10,000
Eviction Costs
Of landlords have requested a tenant break their lease early. Evictions can cost $10,000
41%
Vacancy Rate
Of properties experience some form of vacancy every year
2
Applicants Per Vacancy
Average of 2 applicants screened per vacancy
270%
Rent vs Wage Gap
Rent increases have outpaced wages by 270%
The Financial Pressure Is Real
Rent increases have outpaced wages by 270%, yet nearly half of landlords have had to ask tenants to leave early, with evictions costing up to $10,000. Add in 41% vacancy rates and 6 repair calls per year, and it's clear why landlords need better solutions.
A Gap in Support
Landlords own over 20 million rental units but face unique challenges. With 45% managing their own properties and the other half often dissatisfied with property managers, there is a clear gap in effective support systems.
San Diego Opportunity
Data from 2021 indicates significant opportunity in the San Diego metropolitan area alone with approximately 146,000 landlords.